Strategy, brand & digital consultancy
Make the business as compelling as the ambition behind it.
PLURIEL helps brands sharpen their position, shape their identity, and build the experiences that bring it to life.
Founder-led
One point of contact. Full senior involvement.
Bespoke approach
The right shape of team for the challenge.
Measurable impact
Clarity today. Growth tomorrow.
Discreet & trusted
Confidential partnerships built on trust.
One connected experience
One partner. From meaning to making.
Strategy, identity, communication and technology are considered together and delivered with one point of accountability.
01Brand strategy & positioningDeciding what the business stands for, who it serves and why it is worth choosing.
Selected scope
- Research and diagnosis
- Positioning
- Audience and market definition
- Brand architecture
- Naming
- Proposition and messaging
- Go-to-market direction
02Identity & brand expressionThe look, voice and materials that make the brand recognisable, from identity to packaging and presentation.
Selected scope
- Visual identity
- Verbal identity
- Identity systems
- Art direction
- Guidelines
- Packaging and collateral
- Presentation and sales materials
03Digital experiences & productsWebsites, shops and digital products designed to carry the quality of the real business and convert attention into action.
Selected scope
- Website strategy
- UX and information architecture
- Design and development
- Ecommerce
- Mobile and web products
- Content systems
- SEO foundations
04Launch, communication & growthBringing the work into the market and maintaining momentum through communication, campaigns and focused support.
Selected scope
- Launch planning
- Communication strategy
- PR and thought leadership
- Content
- Campaign direction
- Media
- Ongoing advisory
For the moment your business is in
You are building something new
You have the idea, and perhaps the product. Now it needs a name, an identity, a website and a launch that feel right from day one.
The business is better than it looks
The work is excellent, but the brand has not kept pace. It is time to look like what the business has become and charge accordingly.
The website does not sell like you do
In person, people understand immediately. Online, something is lost. The digital experience should carry the same quality as the real one.
Work
Selected work
Product strategy · Identity · Website · iOS & Android app · Launch
AuthorAZ
Product strategy, identity, website, iOS and Android mobile app, and launch system for a private, local-first author platform.
Positioning · Website · Digital presence
Lidia Atelier
Positioning, website and digital presence for a bespoke fashion atelier.
Brand · Website · Digital presence
Oana Tenea
Brand and digital presence for an independent psychology practice.
The complete portfolio is a conversation away.
Request relevant case studiesSelected recommendations
Judgment people choose again.
Selected, anonymised excerpts from existing professional recommendations.
“Alex has an instinctive aptitude for effective communication in any given domain. His ability to quickly understand the technology and core value proposition, and develop the right message for the audience, was outstanding.”
“Alex combines a warm, professional style with timely execution, strong writing and a clear understanding of his client’s business and goals.”
“A powerhouse of knowledge, with an extensive understanding of the media landscape and brilliant ideas. An absolute pleasure to work with.”
Alexandru FilipFounder & senior lead
About Alexandru
Agency-trained. Corporate-tested. Independent by choice.
Alexandru Filip spent the first half of his career in leading advertising agencies and the second leading European and global communications, brand and digital strategy inside complex international businesses.
PLURIEL brings those worlds together: the strategic judgment to make the right call, the creative fluency to make it distinctive and the technical ability to make it real.
How PLURIEL works
Every project is led directly by Alexandru Filip, from the strategic decision through launch. When it calls for photography, film, production, development or specialist craft, the right trusted collaborators join the project.
The next chapter
What are you building, or ready to change?
Tell me where the business is today and what you want people to see, feel or do differently. I will reply personally.
In the first conversation, we will establish fit, the next decision and the kind of engagement that would make sense.